Architect
AI where it pays off.
I know what to build and where: content engines, personalization, sales enablement and reporting, on tools your team will actually use.
Moves acquisition cost, cost per asset, speed to market
Graham Phillips · GARPco
A CMO that delivers outcomes.
Fractional or full-time. I put AI to work where it counts, lead teams, and build brands that sell.
Since 2017putting data and AI to work in marketing
Since 2014GARPco: CMO leadership, fractional or full-time
25 yearsbuilding brands, from startups to the Fortune 500
What I do
Three ways I deliver.
Lead
A team that delivers.
I've run a 40-person team and run marketing as a team of one. I hire, coach, and set the numbers we're all held to.
Moves pipeline, revenue, team output
Build
Brands built to sell.
Positioning, messaging and identity designed to win deals, not awards. From AI startups to Actual, a data platform rebuilt from scratch.
Moves win rate, pricing power, sales cycle
How it works
Baseline the numbers. Fix what matters. Report what moved.
Every engagement starts with your numbers and ends with a scorecard. As a fractional lead, on a defined sprint, or full-time.
Outcomes
Outcomes I've helped deliver
Brand · Growth
Revenue roughly tripled in two years
At Intent HQ, I led brand, content and marketing through that stretch. AI Company of the Year, British Data Awards 2024.
Rebrand · GTM
New name, new story, new go-to-market
As sole marketing leader at Actual, I led the rebrand from Microblink Commerce (name, positioning, identity) and built the go-to-market engine on AI from day one.
Agency growth
A New York office, from $0 to about $10M
At M&C Saatchi One to One, I architected the AI-led CRM practice and ran a team of about 40 as we grew the office.
AI product
One NLP engine, licensed marketing products
At Davis & Partners, I helped turn intelligence-community NLP into products sold as licensed IP, including Fuel.AI with Leo Burnett.
AI Measurement
A friction index brands use to fix experiences
I architected an AI-powered index from two-plus years of unprompted public conversation, used by QSR and CPG brands.
Campaign · Christie's
$91 million, a record for a living artist
Our team at LIDA built the campaign for Jeff Koons' Rabbit: 1.5B+ impressions, engagement 200% above benchmark, and an Effie.
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Brands I've worked on
"A charismatic leader who is as comfortable in the boardroom as he is rolling up his sleeves and creating brand value that transfers into the bottom line."
"I witnessed firsthand Graham's exceptional results-oriented approach. His ability to develop and execute strategic marketing initiatives not only drove immediate impact but also positioned our business for sustained relevance and growth."
Newsletter
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An unexpected truth about AI marketing, and the outcome it can drive. Every Tuesday.
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