FRACTIONAL CMO & GTM SERVICES
FOR EARLY AND GROWTH-STAGE COMPANIES
Obvious insights are bad for business.
Many marketing teams are initially preoccupied with projecting mirrors to their audiences and expecting them to be excited by obvious truths. But, marketing that offers nothing new seldom has much of a lasting impact.
The best marketing goes beyond the obvious. Audiences crave surprises, not just reflections. That's why I use data and AI to uncover "Unexpected Truths" – a more effective basis for igniting (or re-igniting) growth and relevance because they blend the familiar with the novel, captivating and connecting on a more meaningful level.
The right CMO can be a growth engine for a business. However, hiring a CMO can be expensive and rigid, especially for early and growth-stage companies.
The Fractional CMO Advantage:
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Right-sized Leadership: Match your urgent marketing and GTM needs with executive-level talent at a fraction of the cost of a full-time CMO.
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Instant Expertise: Shorten time-to-solution by tapping into a seasoned marketing leader's proven skills and frameworks.
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Flexibility & Scalability: Scale your marketing leadership up or down as your business needs evolve
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Elastic Specialists: Tap into a curated network of specialists and partners, with preferred pricing for my clients.
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Alignment of Interests: Equity participation aligns the interests of the CMO with the long-term success and growth of your business.
Explore my "Triple A" Playbook - The Audit, Assessment, and Activation of Unexpected Truths.
1. Audit
My process begins with a detailed audit of five critical marketing axes.
It is at the intersection of these axes that the unexpected is uncovered.
1
Brand
Strategic foundations, Iconography, Palette, Tone, Design
2
Experience
User flow / journey analysis across the omnichannel customer experience
3
Messaging
Positioning & product differentiation, omni-channel creative content
4
Audience
Segmentation, data wealth, value prop, pains & gains
5
Tools & Talent
Platform usage and/or rediness, skills assessment of existing team
2. Assessment
The output of the initial audit is a comprehensive assessment of marketing-led value-creation opportunities and potential GTM refinements for your leadership team. This report will be:
Insights Driven
While concise, the report will provide depth of insight to illuminate the reasons behind recommended actions.
Strategic & Tactical
The assessment will provide actionable strategies and recommended marketing tactics tailored to your needs.
Needs-Based
The report will prioritize the recommendations and develop a project plan that addresses your most pressing needs.
Agile & Flexible
I understand that priorities and resources can change, and I remain flexible to adapt recommendations accordingly
3. Activation
Resulting activations are dynamic, varying depending on the specific needs of the business, but may include:
Crafting comprehensive marketing plans tailored to the specific needs and goals of each business.
Identify product & thought-leadership content themes and then activate via a proper sales enablement engine
Development and/or refinement of brand and product messaging using my simple Altitudes™ framework
Planning and execution of campaigns, and experiences across relevant channels using my SeeSayThinkDo™ framework
Leveraging the latest AI audiencing tools to create an actionable segmentation and tap into audience growth opportunities.
Conducting market trend, competitor, and consumer insights analysis using the LyricalAI™ plaform
Actionable strategies and tactics to increase the value and loyalty of your business' existing customer base
Collaborating with / building internal teams and/or external partners to execute initiatives efficiently and cost effectively.
Establishing and/or enhancing brand identity, differentiation, and positioning via my BrandLens™ framework
Implementing key performance indicators (KPIs) to measure and optimize the effectiveness and ROI of marketing efforts.
Where have I applied my craft throughout my career? Below is the requisite client logo carousel and some nice things some of those clients have said.
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Book a free 30-minute consultation call today and unlock the growth of your business or portfolio.